More out of less!

The world seems to be demanding more in all areas of life. But in all this, does simplicity play a role? Everyone wantes better cars, better technology, more computing power, better applications - the list is endless. With this there is the increase in resources to produce or support this additional capability. Take computers for instance, every day companies are busy building applications that can do more. But why do we have to change computers every year to be able to run the latest apps on them? Why doesn't someone think of a better way to achieve the same functionality with the existing hardware. Maybe its a nexus between the hardware and the software giants - you scratch my back and I scratch yours! Or maybe its just that no one cares about simplicity any more. Why cant we make existing cars/computers/applications/technology more efficient to perform the same tasks with lesser resources? The answer may lie in our thinking and our whole approach to life.